The A - Z Guide Of Blogging Best Practices

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A penalty from Google means your search engine rank is going to be impacted.  Stay with useful and engaging content on Googles great side.  Its content related to your business.  You may attract an audience but not the ideal audience to your website if you write a post on something that doesnt pertain to your industry. Publish Unique Content Some business owners fall prey to having an agency or niche advertising business to write and post content on their own blog.  While thats perfectly okay, do your research to ensure the content you're receiving isn't also published on another site.  An easy way is to run a Google search of this very first paragraph of any content which you buy from a writer or business. If you arent able to outsource your own blog posts, check out this post on the best way to write content that is original.    Write Regularly A frequent scenario is that business owners begin then cease after a brief time period and writing.  Maintain an editorial calendar and stick to a program for blogging. Although you ought to aim to blog as a minimum, its important to recognize that there is essentially no limit to the maximum amount of blogging you do.  A blog that hasnt been updated in a couple of years may lead individuals that stumble across that the company to be believed by it is inactive also. Should you write about something enough in your site, you can become the thought leader in your industry.  Not every article has to be award-worthy, while thought leadership is important.  Here are 130 ideas business blog themes that you can use all year long.    Split the Text nobody likes to see a giant block of text.

 

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Title your article so if your blog post is a listing of tips or must-dos.  Stumbling on a blog post with 7 business blogging best practices presented in a numbered list is more appealing to readers compared to a very long post with apparently no business.  Readers may be intimidated by long blocks of text right into not spending their time reading your article. Reduce bounce speed by breaking up articles.    Use Images text to break up is by adding pictures.  Pictures and graphics are visually attractive and keep viewers interested.  Returning to the example in the first point, youre and if youre writing a blog post about an award your restaurant obtained using targeted key words for this include images of the award in the site article!  Post images of a party or the award ceremony to celebrate the winners. Use a free stock photo rather than not including any image in any way In case you dont have any images to include.  Remember that properly tagging your images with keywords can help to boost the SEO of the article to which they belong.  Google can't read images, but it can read the alt text (text option ). Images have the potential to position in a picture search on Google.  Learn more here.   Establish expectations Dont expect blog success instantly.  Results will take time.  Business sites can help convert more traffic into leads almost immediately because they allow a business owner to show off their knowledge and experience. This doesnt imply, however, that blogging right or working for you.  Blogging will pay off over time. Follow the following blogging best methods for your businesss blog and you should see success!  For help download our free guide under: This post was updated and published.

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If you use blogging to promote your business, you know that writing fantastic blog posts is only half the battle.  Understanding when to post them can make all the difference and how to title them, talk about them sharedor ignored, commented on and read.  The Colossal Content Marketing Report recently examined 1.16 million posts from 4,618 sites by publishers such as content marketers, individuals and media firms. When Should You Post If youre posting on weekdays, like 87% of the blog posts in the analysis, you may want to reevaluate your strategy.  Websites posted on weekends got social shares.  Saturdays were the very best day for sharing: Even though just 6.3% of articles in the analysis were printed on Saturdays, these posts got 18% of social shares. To 6 p.m. Eastern time), many engagement with and social sharing of articles happened after hoursfrom 9 p.m. to midnight Eastern, with a major spike from 10 to 11 p.m. Takeaway: Try scheduling some posts for weekends and/or sharing posts on social websites later at night rather than during business hours. Social sharing dropped once post names went beyond 60 characters, nevertheless.  Should you ask a question in your post names research says Yeswhile 95 percent of blog post names didnt include people who did received almost twice as many social shares as the average, a question mark.  Keep in mind that articles with more or two question marks had the least amount of shares. Takeaway: When you name blog articles, start looking for a middle ground.  Questions spark curiosity, but dont go overboard.  By using exclamation points, and dont capitalize like a tween girl.  

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Want more tips to Advertise your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you remark on our many articles, to ask questions about marketing, get to know small business owners and receive special offers from our spouses on company services. Word Press has existed for a little while now and is a CMS effective at constructing about any type of Website you would want.  With that Word Press began as a platform.  You can observe a lot of its influences exist, although a huge amount has grown since its beginning. While Word Press sites contain blogs, theyre typically only part of this Word Press website as whole.  Blogs are added on so frequently they are considered an afterthought when it comes time to set them in.  While we suggest a site for most sites, we need to caution folks about slapping them together too hastily or using blogs improperly. Below, we examine some standards and tips to make sure that your Word Press site is a resource which we want to read.  If youre going to read the article according to its ease of studying readability Determines Retention When you look at a blog post, you can instantly tell. We dont remain on those pages for more than a few paragraphs, even if that, unless that articles is absolutely amazing!  When putting together your site, its isnt fighting with your layout.  Below are strategies to maintain your blog legibility in order: Use fonts.